We help PE portfolio companies and founder-led service firms use AI to grow revenue —
with custom roadmaps, hands-on AI pilots, and the right tool stack for every use case.
From opportunity audit to deployed AI pilot — backed by 100+ proven growth tactics and
firsthand experience scaling AI and growth at Houzz, HomeLight, Zillow, and Trulia.
100+ product leaders interviewed. Hundreds of millions in revenue scaled.
Full Funnel Growth
AI-powered growth advisory — from identifying opportunities to deploying and scaling what works.
Discover
AI OPPORTUNITY AUDIT
Identify 10-20 high ROI opportunities
Benchmarked against how similar companies have scaled
Prioritized by revenue impact and ease of implementation
Build
AI PILOT DEPLOYMENT
Custom AI agents and automation built for your workflow
Deployed into your existing systems — no rip-and-replace
Measured against a real business outcome
Scale
TOOL STACK & ONGOING ADVISORY
Right tool stack recommendation for each AI use case
Ongoing advisory as AI expands across the business
Embedded support, not a one-off engagement
Featured Case Studies
Real engagements where AI-powered systems moved the metrics that matter.
Pricing Strategy / Revenue Growth
Pricing & Packaging Voice Agent — Concierge Medicine
Problem
Concierge healthcare company needed to test and validate new membership tiers and
packaging but lacked a scalable way to gather patient willingness-to-pay data.
Solution
Voice AI agent running structured pricing/packaging conversations with prospective
and existing members, testing tier structures and price sensitivity at scale without
burning advisor time.
Impact
Cut pricing/packaging research time by ~80% and informed a tier restructure that
lifted premium-tier adoption by ~12%.
Property teams weren’t proactively reaching residents at nearby/comparable
properties whose leases were coming up for renewal, leaving tour volume on the table.
Solution
Outbound engine that identifies residents at nearby properties with upcoming lease
expirations and runs targeted voice/SMS outreach to drive them in for tours.
Impact
+20% increase in tour bookings from targeted outbound.
Automation
AI Bid Rating Tool — Commercial Plumbing
Problem
Two full-time employees manually reviewed and rated subcontractor bids—slow and
inconsistent, delaying project approvals.
Solution
AI Bid Rating Engine that parses bid PDFs, extracts pricing/scope data, and classifies
each bid Green/Yellow/Red based on historical performance and cost benchmarks;
integrated with email for PM notification and approval.
Tooling
OpenAI API + Zapier + Airtable
Impact
Replaced 1.5 FTEs and cut evaluation time by 70%.
Automation / Operational Efficiency
AP/AR Automation — Accounting Firm
Problem
AP/AR processes were manual and spreadsheet-driven, creating bottlenecks in invoice
processing, collections follow-up, and cash flow visibility.
Solution
AI-driven automation for AP (invoice matching/coding) and AR (payment reminder and
collections sequencing).
Impact
Cut AP processing time by ~60% and reduced DSO by ~15%.
Who This Is For
PE Portfolio Companies
Private equity operating partners and portfolio company leadership looking to professionalize
operations post-acquisition. We help portfolio companies deploy AI to hit growth and efficiency
targets fast—across whatever vertical the fund invests in.
Boutique Service Firms
Founder- or managing-partner-led firms in concierge medicine, accounting, commercial real estate,
and professional services—10 to 200 employees, growing fast but running on email and
spreadsheets. We build the systems your team doesn’t have the internal capacity to build.
Meet the Team
Together, we’ve interviewed 100+ product leaders to deeply understand what consistently drives revenue impact
across industries.
Kunal Thadani
Kunal is the Sr. Director of Product and AI at Houzz, where he leads monetization,
pricing and packaging, PLG-to-Sales transition, transactions revenue and AI initiatives
for Houzz Pro. He has a proven track record of doubling ARPU at every company he’s joined.
Gaurav Hardikar is Head of Re-Engagement and New Products at Ethos. Previously, he was VP of
Product & Growth at HomeLight, where he built a full-scale AI SDR operating across text and
voice that handled tens of millions in revenue and materially improved unit economics in a
regulated consumer business.
His background spans scaling product and growth platforms to hundreds of millions in revenue
across fintech, marketplaces, and consumer companies including Trulia / Zillow, Shopkick, and
Brilliant.
We help companies grow revenue with AI. We build custom growth roadmaps benchmarked against 100+
proven tactics from companies that have scaled successfully, build and deploy AI pilots that drive
measurable revenue gains, and advise on which tools to actually use for each use case — so you're
not guessing or over-buying software.
Who does Insider Growth Group work with?
We work with two types of clients: PE-backed portfolio companies looking to professionalize
operations post-acquisition, and founder- or managing-partner-led service firms that are growing
fast but still running on email and spreadsheets.
What AI growth solutions do you offer?
Voice and SMS AI agents for lead response, upselling, and outbound; automated lead qualification
and routing; AI-powered reporting and operations copilots; and custom workflow automation. Every
engagement starts with identifying where AI will move the needle most for your specific business,
not a one-size-fits-all product.
What results have you delivered?
Real outcomes across real engagements: 2.5x lead volume increase for a roofing company after storm
events, a 14% lift in leasing tour conversion for a multifamily portfolio, 70% faster bid
evaluation for a commercial plumbing firm, and a 9% increase in membership revenue for a concierge
medicine company. Full case studies are below.
Who is on the team?
Insider Growth Group is led by Kunal Thadani (Sr. Director of Product and AI at
Houzz) and Gaurav Hardikar (Head of Re-Engagement and New Products at Ethos;
formerly VP of Product & Growth at HomeLight). Together they bring deep expertise in
monetization, AI SDR systems, and scaling product growth platforms.
